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You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.Īdvertisers, however, continue to face supply-chain disruptions and labor shortages, and many others are contending with rising costs amid record inflation, which has led to cutbacks in spending on advertising. This Zacks Rank #3 (Hold) company’s expanding international presence in more than 20 countries like the United Kingdom, Mexico, Brazil, the United States and Canada is expected to have been a key catalyst.

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On May 3, Roku announced new advertising solutions across The Roku Channel, Roku Brand Studio, and OneView, to create a better TV advertising experience for marketers in the streaming space. The growing popularity of The Roku Channel is expected to have attracted advertisers in the to-be-reported quarter. The consensus mark for streaming hours is pegged at 20.63 billion, suggesting an increase of 18.6% from the year-ago quarter’s reported figure. In the to-be-reported quarter as well, streaming-hour growth is expected to have boosted TV streaming advertising on Roku’s platform. In first-quarter 2022, Roku users streamed 20.9 billion hours, up 14% year over year. The Zacks Consensus Estimate for second-quarter active accounts and ARPU is pegged at $62 million and $44.82, respectively, indicating an increase of 12.7% and 22.9% from the year-ago quarter’s reported figures.

The average revenue per user (“ARPU”) rose 34% from the prior-year quarter’s levels to $42.91 (on a trailing 12-month basis). In first-quarter 2022, Roku’s active accounts rose 14% year over year to 61.3 million, driven by the popularity of Roku streaming players and Roku TV models. The Zacks Consensus Estimate for Platform revenues is pegged at $701 million, indicating growth of 31.8% from the figure reported in the year-ago quarter. The availability of third-party streaming channels on the Roku platform, including Disney+, HBO Max, Paramount+, NBCUniversal, Peacock, Amazon’s AMZN Prime Video, Apple’s AAPL AppleTV+, Hulu and Netflix, besides continued investments in The Roku Channel, is expected to have contributed to engagement growth in second-quarter 2022. The partnership with NBCUniversal Local marks the first time that local news programming will be available for users on The Roku Channel. On Jun 28, Roku announced that it is partnering with NBCUniversal Local to bring several NBC local news channels to The Roku Channel.

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The ability to access free and premium content on the same platform has been a huge attraction for subscribers. The shortcut buttons are programmable, but for Apple users, having Sling printed on one instead of Apple TV+ may be frustrating.Roku’s second-quarter performance is expected to have benefited from steady active accounts growth at its free, ad-supported platform, The Roku Channel.

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It sounds like it may be tricky to know if you’ll get the Apple TV+ button for sure but the best option, for now, is to probably wait to pick up the Voice Remote Pro if that’s an important factor for you. Notably, the Amazon listing for the Roku Voice Remote Pro shows the same first image with blank shortcut buttons, but the following pictures with the Apple TV+ button, along with a 1-2 month wait time. In response to Zatz Not Funny!, The Verge’s Chris Welch mentioned that Roku said the Voice Remote Pro will be “transitioning” to the Apple TV+ button, suggesting that the deal happened “very, very recently.” Roku even says in the second image of the remote on its website that “Channel shortcut buttons may vary.” And stock appears to be available now, hinting that it could be selling through the version with the Sling shortcut first and still working on getting Apple TV+ on the devices. When you check out the new $30 remote on the company’s website, the first image shows the shortcut buttons blank (they are programmable), with subsequent images showing the Netflix, Disney+, Hulu, and Sling.

However, when Zatz Not Funny! writer Adam Miarka got his new Voice Remote Pro, it was missing the new Apple TV+ button, and instead has one for Sling.Īpparently, this is the same version that Roku sent to a limited amount of customers in a test back in February. In some of the images Roku shared this week of the new Voice Remote Pro, there are four dedicated buttons for popular services: Netflix, Disney+, Apple TV+, and Hulu. However, it looks like early buyers of the remote won’t necessarily see that change due to a last-minute deal between the companies. Earlier this week, Roku made some Apple-related announcements including HomeKit and AirPlay 2 coming to its HD streaming devices and a dedicated Apple TV+ button coming on the Voice Remote Pro.

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